Cans are infinitely recyclable
Aluminium cans are recyclable over and over without losing any quality. In fact cans are infinitely recyclable and 75% of all aluminium ever made is still in circulation. This is doubly good news, because aluminium is the most cost-effective material to recycle – saving 95%. Find out more at

Less CO2

Cans have a lower carbon footprint than bottles due to efficient packing in transport
Almost half (46%) of the carbon footprint of wine comes from its packaging and transport. Lighter cans require less energy to transport and cans pack 2x more efficiently than bottles, i.e. same volume, half the space


Cans can be had on the go, without the need for a corkscrew or glasses.
Can be enjoyed anywhere. On the beach, by the cricket pitch, on a train, at a picnic... No corkscrew. No glasses. No broken bottles. No wastage.


Cans protect wine from UV and are filled with inert gas which keeps the wine fresh.
A can is a completely sealed environment, so the wine won't deteriorate. There is no impact of oxygen or sunlight. Whilst this also means our wines don't evolve with age, we think they're perfect as they are

Reduce wastage

Smaller serving sizes are perfect for when a bottle is too much. 1 bottle = 3 cans.
Laithwaites found that the average British household throws away two glasses of wine a week; that’s 17.3 bottles per household annually or a massive 624m bottles. ¼ of those said they opened more than they wanted to drink. A 250ml can is perfect for those times (and all others!)

Quick to chill

Cans have a smaller volume to chill and the aluminium can allows wine to be chilled quicker than thick glass bottles
On average, it takes a bottle of wine 3 hours to chill from room temperature. It takes a can of wine less than 30 minutes to chill in a fridge. If you're really in a hurry, it will take just 5 minutes to chill in an ice bath.